High-impact content marketing : strategies to make your content intentional, engaging and effective / Purna Virji
Inglés
London : Kogan Page, 2023 .— XV,335 p. ; 23 cm
Indices
HIGH-IMPACT CONTENT MARKETING shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes HIGH-IMPACT CONTENT MARKETING unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey.
