International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
Inglés
10ª ed. .— Mason : South Western Cengage Learning, 2013 Cop. .— XXXV,677 p.: il. en col.; 27 cm.
Lecturas.- Casos .- Ejercicios .- Apéndices
This book is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers.
