International business : a strategic management approach / Alan M. Rugman, Richard M. Hodgetts
Inglés
3ª ed. .— Harlow : Financial Times, 2003 .— XXXIV, 628 p.; 24 cm. + 1 disco compacto
Casos .- Glosario .- Indices .- Bibliografia
The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the `triad` (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, `green` strategies and corporate responsibility.
