Riding the waves of culture : understanding cultural diversity in business / Fons Trompenaars and Charles Hampden-Turner
Inglés
2ª ed. .— London : Nicholas Brealey Publishing, 1997 Cop. .— X,265 p.; 23 cm.
Apéndices .- Indices .- Bibliografia
The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the `transnational organization` - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous.
