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Cultures and organizations : software of the mind :intercultural cooperation and its importance for survival / Geert Hofstede, Gert Jan Hofstede, Michael Minkov
Inglés
New York : McGraw Hill, 2010 Cop. .— XIV,561 p.; 23 cm.
Indices .- Glosario .- Bibliografía

Based on research conducted in more than seventy countries over a forty-year span, examines what drives people apart―when cooperationis so clearly in everyone’s interest. Reveals the “moral circles” from which national societiesare built and the unexamined rules by which people think,feel, and act. Explores how national cultures differ in the areas of inequality,assertiveness versus modesty, and tolerance for ambiguity. Explains how organizational cultures differ from nationalcultures―and how they can be managed. Analyzes stereotyping, differences in language, cultural rootsof the 2008 economic crisis, and other intercultural dynamics.

978-0-07-166418-9
Jamardo Suárez, Begoña
ADE 4º
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