Social media campaings : strategies for public relations and marketing / Carolyn Mae Kim
Inglés
2nd ed. .— New York : Routledge, 2021 .— 209 p.: graf. ; 23 cm
Indices .- Bibliografía
This new edition, It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, includes: new strategies to guide students in the initial campaign planning phase; added content on influencers, social care teams, and newsjacking; coverage of research evaluation, the implications of findings, and articulating the ROI and expanded discussion of ethical considerations in campaign design and data collection and analysis.
