Strategy : theroy and practice / Clegg, Pitelis, Schweitzer, Whittle
Inglés
4ª ed. .— Los Angeles : Sage, 2023 .— XX,593 p. : il. graf. ; 25 cm
Glosario .- Indices .- Bibliografia p.517-580
Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include: coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization; topical and engaging case studies such as Disney’s Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success, and PS5, Xbox and BMW: Chips and Supply Chains; a wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb. Suitable for both undergraduate and postgraduate study, encourages readers to engage critically with the internal and external factors that shape strategy in the real world.
