Cases about redefining global strategy / Pankaj Ghemawat, Jordan Siegel
Inglés
Boston : Harvard Business Publishing, 2011 Cop. .— XVIII,722 p.: il.; 23 cm.
Indices
In this book Ghemawat and Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization—one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generation of managers and innovators who must compete in a `flat` world cannot succeed while following a one-size-fits-all approach to global strategy.
