Socialnomics : how social media transforms the way we live and do business / Erik Qualman
Inglés
2ª ed. .— New Jersey : John Wiley & Sons, 2013 Cop. .— XIV,316 p.; 23 cm.
Indices
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what`s in store for the future Social Media. Brands can now be strengthened or destroyed by the use of social media.Explores how the concept of `Socialnomics` is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
