Engage : the complete guide for brands and businesses to build, cultivate, ande mesure success in the new web / Brian Solis
Inglés
New Jersey : John Wiley & Sons, 2011 Cop. .— XX,316 p.; 23 cm.
Apéndices .- Glosario .- Indices
The ultimate guide to branding and building your business in the era of the Social Web, thoroughly examines the social media landscape and how to effectively use social media to succeed in business - one network and one tool at a time. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Even better, you`ll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer, Shows how to define and measure the success of your social media campaigns for the short and long term.
