Methods of persuasion : how to use psychology to influence human behavior / Nick Kolenda
Inglés
Torraza : Amazón Italia Logística, 2013 Cop. .— 228 p. ; 23 cm
Bibliografía
Nick Kolenda developed a unique way to subconsciously influence people`s thoughts. Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception; Step 2: Elicit Congruent Attitudes; Step 3: Trigger Social Pressure; Step 4: Habituate Your Message; Step 5: Optimize Your Message; Step 6: Drive Their Momentum; Step 7: Sustain Their Compliance .This book teaches you the psychology behind each step.
