Social media marketing : an hour a day / Dave Evans
Inglés
2ª ed. .— Indianapolis : John Wiley & Sons, 2012 Cop. .— XXIV, 406 p : il..; 23 cm.
Indices .- Apéndices
Revised and updated with more than 100 pages, includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Shows you how to track and measure results and integrate that information into your overall marketing plan. Features case studies, step-by-step instructions, and hands-on tutorials.
