The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou
Inglés
New Jersey : John Wiley & Sons, 2011 Cop. .— XV,328 p.; 23 cm.
Indices
This book will help those organizations: Define an organization-wide strategy for social media Empower employees and teams to utilize social media effectively throughout the organization, not just in a single person or department Ensure brand consistency in online conversations Measure the ROI of social media investments and ensure appropriate business value is achieved over time. Train and monitor employees public conversations, avoid lawsuits and comply with new FTC disclosure guidelines Respond to negative customer feedback
