The art of social media : power tips for power users / Guy Kawasaki and Peg Fitzpatrick
Inglés
United States of America : Penguin, 2014 .— 196 p.: il. ; 19 cm
Indices
The Art of Social Media by Guy Kawasaki, co-authored with Peg Fitzpatrick, is a practical guide to mastering social media. Kawasaki, a former Apple evangelist and social media pioneer, shares over 100 tips to build a strong presence across platforms like Twitter, Facebook, and Instagram. The book offers strategies for beginners and professionals alike, covering topics such as optimizing profiles, growing followers, and integrating social media with blogging. Kawasaki`s approach focuses on delivering actionable advice with no unnecessary fluff, making it an essential resource for anyone looking to succeed in social media marketing.
