Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures / Richard R. Gesteland
Inglés
3ª ed. .— Copenhagen : Copenhagen Business School, 2002 .— 347 p.; 24 cm.
Bibliografía p.343-347
This version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world`s major markets.
