Management information systems : management the digital firm / Kenneth C. Laudon, Jane P. Laudon.
Inglés
8ª ed. .— New Jersey : Pearson Education, 2004 Cop. .— XXXII, 534 p.; 28 cm.
Indices .- Bibliografia
These best selling authors know Information Systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge) by using their gold standard approach of relating MIS to Management, the Organization and Technology.
