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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / by David Meeman Scott . 4ª ed.
.New Jersey : John Wiley & Sons, 2013 Cop. .XXIII,439 p.; 23 cm.
Sala de Lectura Campus Vigo ,9/INT 131
Sala de Lectura Campus Vigo ,9/INT 131

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